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‘Earthwise’ is the brainchild of Gandhar and Manjiri Latey, who share a great passion for outdoor adventures. The Earthwise group conducts Corporate Programs, outdoor education, adventure trips and a lot more. Earthwise is one of the few groups that genuinely loves and cares for the environment and tries to rope in as many people as possible who would share/spread the same love and care for Mother Nature.
Two big questions one must ask before creating any website, what kind of visitors are expected to visit? And why? We had a clear picture about the visitors for Earthwise. The crowd will be outdoor/nature lovers or those who are looking for such groups that contribute to this cause. Hence, this web site is almost entirely dedicated to such people.
What we did
A website looks better when it has new features. The problem in this area is they may not be top of the technology or may be very hard to use. We have added some fantastic features to this website. When you visit, you will feel refreshed with the chosen colors, photos and green background. The home page features 5 options to choose from. All these options have lively photos that suit the option. It is very easy to navigate this website as there are no complications or confusing directions. Needless to say, the ‘Contact us’ feature ensures that prospective customers contact you effectively. We have added a rather detailed ‘contact us’ feature to this website. All you need to do is fill up your name, email, subject and most importantly a message. We have provided a box with enough space for you to write your message.
Testimonials are particularly important to a service of this nature. It helps previous customers share their experience with other prospective customers. It helps visitors get a second opinion about the group/business and that's what makes this a differentiating factor for this website. On all pages except the home page, visitors will find a window of testimonials written by the satisfied customers/visitors that automatically flips up.